REALISE YOUR POTENTIAL

Fuel Talent is simply about drivers realising their potential. Using our expertise we will advise on career paths and team choices, provide  guidance on every aspect of the drivers racing and always, always

be honest and transparent.

ABOUT

Fuel Talent is a close-knit team of experienced and respected industry figures.

We offer the full range of management services and deliver on our promises.

JAMESTURNER

CHARLIEHIRONS

James has held commercial roles at the top levels of world motorsport since 1998, having previously worked for B.A.R / Honda F1 selling sponsorship to companies like Ray-Ban and SAP and Aston Martin Racing as Commercial Director with P&L responsibility for the team.

 

In 2005 James decided to focus on his two passions of sports car racing and young driver development, leading to the creation of Fuel Consulting in 2007 and Fuel Talent in 2012. James is well-known for his strategic advice and deal-making ability.

Charlie is Manager at Fuel Talent and works wonders to make everything happen as it should - be that news releases, invoices or hospitality.

 

Having been with Fuel since 2009, she formerly ran the Red Bull Energy Station at Grand Prix circuits around the world. Charlie has yet to fail on a mission for Fuel Talent – although we keep trying!

ALEXANDERSIMS

Alexander has recently joined as driver guru. Alexander is a current works BMW GT driver won the prestigious McLaren Autosport BRDC Young Driver of the Year in 2008. Alexander’s role is to advise our clients when they are looking for a fresh set of eyes on their driving or preparation.

"WE WERE RECOMMENDED FUEL TALENT WHEN WE REACHED A CRUCIAL POINT IN MY RACING CAREER.  SINCE THEN, THEY HAVE HELPED US TO HAVE A CLEAR STRATEGY AND WORKED ON EVERY ASPECT OF MY SUPPORT SO THAT I CAN FOCUS MORE ON THE RACING – THE BRITISH GT CHAMPIONSHIP VICTORY IS THE RESULT!"

JAMIE CHADWICK

Beechdean AMR British GT driver, Aston Martin Evolution Academy driver, BRDC Rising Stars Member – (Fuel Talent Client 2015 – Present)

SERVICES

Fuel specialises in developing motorsport talent and helping drivers to establish and manage their reputation. We recognise that every driver has different objectives.

 

  • an initial meeting to discuss goals and objectives
  • scoping the best options for clients given existing commitments and other constraints
  • working with the drivers and the team to debrief after each race or test
  • being available on the phone 24/7 for ad hoc advice

We are able to offer the full range of services, from strategic advice to PR of results and everything in between, bespoke to clients' requirements.

 

 

  • advising on preparation for races and tests
  • working with the team to ensure that the driver’s your personal position is optimised over each race or test event
  • negotiating the best package in line with agreed targets and advising on any existing contracts that are in place or under negotiation

ADDITIONAL SERVICES

Helping with sponsorship acquisition:

  • creating a brochure > agreeing a prospect list > meeting with prospects > creating sponsorship packages > contracting relationships > invoicing monies owed > servicing partners' needs > securing contract extension

 

Business administration:

  • evaluating the most efficient company structures > documenting the set-up > running monthly and annual finances > providing budgets and reporting actual costs

 

On-event support: team performance management

Marketing your racing participation:

  • creating and managing a website / blog / social media presence > sourcing images from each event > creating a PR release after each event > obtaining media coverage of your activities

 

Hospitality and event management for your guests:

  • travel and accommodation arrangements > joining packs > managing guest lists > arranging itineraries > hosting guests over the weekend > producing post-event follow-ups and gifts

"I COULDN’T ASK FOR MORE. IN A YEAR I’VE GONE FROM MID-GRID IN BARC RENAULT TO WINNING THE BRDC FORMULA 4 CHAMPIONSHIP AND AND BEING CONFIRMED AS A BMW MOTORSPORT JUNIOR DRIVER"

JAKEHUGHES

2013 BRDC Formula 4 Champion. Nominated for the McLaren Autosport BRDC Award. BMW Motorsport Junior – (Fuel Talent Client 2012 – Present)

PRESS

JAMIE CHADWICK WINS 2015 BRITISH GT4 TITLE

Jamie Chadwick, the 17 year old school girl from Cheltenham, has rewritten the history books by winning the British GT GT4 Championship in her Aston Martin V8 Vantage, in her ‘rookie’ year.

 

Jamie is not only the youngest ever winner of the Championship but also the first ever female.  As such, it is also believed that Jamie is the first ever female winner of an international sports car championship.

 

The Championship win, which she shares with team mate Ross Gunn, 18, came at the end of two tough one hour races at the Snetterton circuit in Norfolk. Race 1 was plagued with technical issues but a 5th place finish kept their title hopes on course.

READMORE >

24th August 2015

"WORKING WITH FUEL TALENT HAS REALLY HELPED ME ORGANISE AND PROMOTE MYSELF AS A PROFESSIONAL DRIVER.. FROM OPENING NETWORKING OPPORTUNITIES FOR MY SUPERCUP SPONSORS TO COVERING ALL MY LOGISTICS NEEDS VIA SOME GOOD COMMON SENSE ADVICE ALONG THE WAY"

BENBARKER

Porsche Mobil 1 Supercup. Porsche Carrera Cup. Australian Formula 3 Champion. BRDC Superstar - (Fuel Talent Client 2013 - March 2015)

CONTACT

Please get in touch to discuss how we can help you.

GENERALENQUIRES

Fuel Talent Limited

Cherry Tree Barn

Upper Boddington

Northamptonshire

NN11 6DH

England

Office: +44 1327 263 999

Email: jt@fuel-talent.com

Office: +44 1327 263 996

Email: ch@fuel-talent.com

Office: +44 1327 263 999

Email: ignition@fuel-talent.com

 

Twitter: @FuelTalentDM

JAMESTURNER

CHARLIEHIRONS

"YOU GUYS STAND OUT FOR TWO THINGS: 1 – YOUR TOTAL HONESTY AND DESIRE FOR THE BEST OUTCOME FOR ME AND, 2, YOUR EXTREME WORK RATE!"

ROGERWILLS

Le Mans Driver 2011 – 2012 - (Fuel Talent Client 2011 – 2013)

"WHEN I MET YOU, ONE OF MY AMBITIONS WAS TO RACE AT LE MANS – AND NOW I HAVE! A BRILLIANT 2013 ENDED WITH ME BEING ASKED TO SHARE THE WORKS ASTON MARTIN V12 VANTAGE RACE CAR WITH THE CEO, DR BEZ"

MARCUSMAHY

Le Mans Ferrari Challenge. Bathurst 12 hrs. Dubai 24 hrs. Barcelona 24 hrs. VLN Series, Nurburgring - (Fuel Talent Client 2012 - 2014)

Image supplied by Achim Pulveric